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Developments[edit] Major drop shipping suppliers and fulfillment services are primarily based in the USA.[citation needed] Since 2006 many drop ship companies[3] have emerged in China, many of which offer wholesale and drop shipping services to both companies and individuals.[4] This is largely due to the increasing ease of e-procurement and the growing part that the internet is playing in e-commerce. Drop ship suppliers based in China have increasingly been able to compete with same-country distributors because of improved logistics for small packets and the easing of trade barriers.[5] AliExpress dropshipping is the new trend.[6] Benefits[edit] Two significant benefits of drop shipping are a positive cash-flow cycle and the elimination of upfront inventory. A positive cash flow cycle occurs because the seller is paid when the purchase is made. The seller usually pays the wholesaler using a credit card or credit terms. Therefore, there is a period of time in which the seller has the customer's money, but has not yet paid the wholesaler. Drop shipment can also be an advantage in some transactions since it (can) obscure the actual shipper from the final receiver, thus preserving a middleman's role by preventing direct communication/awareness between the original seller and final buyer, without requiring a middleman to bear the costs/delay in physically taking in the goods, repackaging, relabeling, etc. Risks[edit] Some risks such as backordering may occur when a seller places a shipment request with a wholesaler, but the product is sold out. Back ordering may be accompanied by a long wait for a shipment while the wholesaler waits for new products, which may reflect badly on the retailer. A good wholesaler will keep retailers updated, but it is the business owner's job to be aware of the quantities that the wholesaler has available. Drop shipping has also featured prominently in some Internet-based home business scams.[7] Scam artists will promote drop shipping as a lucrative "work from home opportunity". The victim who buys into this scam will be sold a list of businesses from which drop shipment orders can be placed. These businesses may not be wholesalers, but other businesses or individuals acting as middlemen between retailers and wholesalers, with no product of their own to sell. These middlemen often charge prices that leave little profit margin for the victim, and require a regular fee for the retailer's usage of their services. Knock off name brand products being sold by drop shipping wholesalers is another thing to watch out for. While some of these products may look genuine, generally you will know by the extremely high profit margins available on them. If you find yourself questioning whether a product is a knock off or not look up the product on the manufacturers website and visually compare it, if you notice colors, styles or other physical characteristics that don't match those of the manufacturer it is probably a knock off. You can take this one step further by contacting the manufacturer and asking if the supplier you are considering purchasing from is authorized to sell their products. Selling knock off products could destroy your eCommerce reputation and possibly ruin your drop shipping business, it could also cause you quite a bit of legal problems. Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7]The term digital marketing was first used in the 1990s,[8] but digital marketing has roots in the mid-1980s, when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies: People sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives.[citation needed]